Parlour works by using your existing fanbase to find your ‘Superfans’ who want to host you for a gig at their house. The best source for applications is, by and large, Facebook, however, sometimes it takes a few times seeing a post before they decide to apply.
With that in mind, we recommend doing one of these 6 posts every 2 or 3 days over the course of 2 weeks.
1. Facebook Hype Post
First, prepare your fans for some big news with a hype post – see below.
2. Facebook Announce
For your first announce post we recommend a video uploaded directly to Facebook.
Don't worry too much about the quality of your video. A simple 30 second to 1 min video shot on your phone will do the trick. Keep the copy on the post nice and simple and include your Parlour link.
See this example as well as the image below
3. Mailing List
Send out an exclusive Parlour tour announcement newsletter to your mailing list (if you have one).
4. Instagram Post
Use the same video from your Facebook announce (a shorter version is best) or an image to promote the tour to your Instagram followers.
Also, put your Parlour page link in your Instagram bio.
We recommend using Linktr.ee to add multiple links to your Instagram bio (it’s free!)
5. Facebook Image
We can make you up a Parlour promo image like the one below for you to remind your fans to book you for a Parlour gig.
6. Instagram Story
Shoot a quick video on your phone to create an Instagram story.
Add in your parlour link as text as well.
Feel free to follow this guide as strictly or loosely as you like.
However, you will get more applications with each post about your Parlour tour.
Hope this was helpful!
If you have any other questions, get in touch [email protected]